Apr 06, 2021
By Joey Arnone
Rapper Tierra Whack has partnered with LEGO in the creation of a video for her new song “Link.” The Cat Solen-directed video was created with the help of school children from Whack’s hometown of Philadelphia, whom she worked with to create the LEGO designs featured in the video. It is released as a part of LEGO’s Rebuild the World campaign, an initiative that promotes creative play among children through a series of films. Watch the “Link” video below.
Whack speaks about collaborating with school children in a press release, stating: “I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises. I really trusted them, and I knew they were going to come up with something great.”
She adds: “What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”
Whack released her debut album, Whack World, in 2018. In November of last year, she shared the songs “feel good” and “Peppers and Onions.”