Alex Cameron Shares Video for New Single “Sara Jo”

Nov 17, 2021

By Joey Arnone

Photography by Raf Fellner


Alex Cameron has shared a video for his latest single “Sara Jo.” It is the first new music from Cameron since the release of his 2019 album Miami Memory, and it is out now via Secretly Canadian. Watch the video, directed by Cameron and filmed in Croatia, below.

Cameron states in a press release: “Man, I used to be such an idiot. I still am an idiot, but I used to be one too. That’s the template of a Mitch Hedberg joke. The sentiment orbits around me constantly. Judgement in retrospect. Evolving identities that change just as much as they stay the same. I can even hate thoughts I’ve had and decisions I’ve made in the past. Cringe at the old me. Oblivious to how I’ll view this enlightened version of myself in hindsight. Cause man, I used to be such an idiot. Good thing I’ve improved since then. I put in the work. I listened. I learned. I’m malleable like that. Good for me. Those awful thoughts are no longer mine. Most likely they never were. Most likely they were learned and fumbled into a shape I could express like some genetic inheritance of a stupid idea—passed down from one idiot to the next. At my best I can convert my stupidity into wisdom. At my worst I hate it, and it’s useless, my short memory means I can’t even locate its origin. All I know is I hate the dumb fuck that convinced me of it. And so if I can hate the things I used to do, the ideas I used to spill confidently that should have been muttered regretfully then it makes sense that I can hate others for the things they do, and especially for the ideas they might have or have repeated. Cherished totems of dumb contemplation. The inextinguishable torch of bad ideas that will forever flicker as it’s exchanged between proud human hosts. What’s worse than an idiot? Someone who thinks they used to be an idiot—but aren’t anymore. In a clear moment I see it in myself. I’ll say things like ‘I can’t believe people think that’s true.’ Or ‘these fucken idiots.’ You can watch me do it. Watch me distance myself from ideas and actions that I find don’t align. I might have used to think a thing was true, or right, or just—but that was someone else’s idea. That was an idiot’s musing. I was the victim of dumb charm. And the perpetrator is to blame. If I could only remember who that idiot was. And so we have ‘Sara Jo’—a search for the person responsible for all bad ideas. Cause it sure as hell isn’t me.”

“Sara Jo” was produced and recorded by Cameron, co-written with Justin Nijssen, and mixed by Kai Campos of Mount Kimbie.

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